UTM Source, Medium, and Campaign Examples
Practical UTM naming examples for paid search, email, newsletters, and social campaigns.
Paid search
Paid search links often use source google or bing, medium cpc, and a campaign name matching the ad account structure. Keep capitalization consistent across every ad group.
Newsletter
Email campaigns commonly use source newsletter, medium email, and a campaign name for the send or series.
Paid social
Paid social links can use the platform as source, paid_social as medium, and the launch or audience as campaign.
Open the related tool and keep the workflow local.